Marketing

Excellent Customer Service Standard

Understanding Customer Lifetime Value

First to market patent drugs and profits

Corporate struggle to replace middle managers

Mass customization for shopping connoisseur in the efficient market

Customer Relationship Management germinal personal mass markets

Corporate scandal like Enron lead to Sabanes-Oxley & TIAA-CREFF corporate governance model

Human resource and Managers role in driving the culture

Filling vacant Tenured positions to Time Base Competition for new products

Time Based Competition related to culture Market expectations & Managers

Slope endogeneity non linear approach to new product release

Breaking into markets (new products)

Theory & Practice

Time based competition: First to market advantage

Dynamic environment & synergy

Ansoff & 4 P's on Diversification dicuss: new products, new markets

Market Segment data linked behavior and supply chains

Online Planet & Cost analysis theory

The Four P's McCarthy germinal additional Prime

Marketing Mix Jerome McCarthy (1960)