Excellent Customer Service Standard

Creating a wow factor throughout the transaction is a well thought out process that involves training preparation, and skilled personnel. The consumer should not feel as if they were fooled by advertisement that did not deliver all that was promised (Peter, & Donnelly, 2010). Deliverable's are the promised goods, respect, convenience when applicable, fair price, and even a thank you are base requirements. We have designed a level of excellence that focuses not only problems but opportunities as well through a SWOT analysis. Because the industry is so competitive the design looks at marketing mix to cover all the areas of the customer experience to address cordially. Finally using the dashboard to assess customer reviews alongside sales and primary variables keeps focus on the customer experience and road maps the methods for improvements. References: Peter, J.P., & Donnelly, J.H. (2010). A preface to marketing management (12th ed.). Boston, MA: McGraw-Hill Irwin.