The Four P's McCarthy germinal additional Prime

The four P's have contributed to the implementation of new products and services for business and organizations. Even entrepreneurs have found McCarthy's discovery useful. A review of literature into the 4 P's exploration is responsible for the germination of linking entrepreneurial marketing (EM) and the Four P's (Osri, 2013). The entrepreneur described as one that exploits opportunity with little or no regard to resources is the focus of (EM). A successful entrepreneur works on perfecting price, product, place, and promotion at every level with limited resources. In fact Florin states founders to startups that took less venture capital outperformed the ones that took more (Osri, 2013). Perhaps the close attention to detail of the four P's help hone in every phase of the quadrum. For example the product development consist of seeing packaging, consumer lifestyle, competition presence. A illustration of just one of the 4 P's provides some of the research that is required when launching a start up. Additionally I would like to present another P to the continuous growth of McCarthy's work that began in 1960. Previous germination after McCarthy provided at least 2 more P's including people, process. Because close attention to detail is needed at every step of the process it is important to prime each step. Prime is described as the best possible quality on every level of the process. Reference Osri, J. K. (2013). Entrepreneurial Marketing: Activating the Four P's of Marketing strategy in entrepreneurship. The Entrepreneurial Executive, 18(6). Retrieved from https://proquest.com