Seeing the Buyer

Market analysis is a step before product design and creating a supply chain (Clow, & Baack, 2010). However the synthesis of the actual product design generally comes from a similar product in an existent market. Since human behavior is fairly predictable and modern technology is consistent with primitive needs we are often able to analyze the market before completing the actual product & supply chain design. It is in this sequence where the business attempts to analyze the consumer behavior before appealing to their taste. Market analysis is one of several external variables researchers look at to encourage product design (Clow, & Baack, 2010). Other external factors includes; political, social, and economics (Clow, & Baack, 2010). Meanwhile consumer predictability is the basis for all market planning. Whereas the researchers assess all possible alternatives for the market to avoid its specific product or service. For all obvious reasons the investors seek to understand the relative buyers. It is imperative that fair assumptions can be reached concerning the likelihood of the market buying into the product. The analysis of the consumer includes price elasticity a baseline that determines consumer behavior when the price raises or drops (Clow, & Baack, 2010). The product or service however inanimate it may be takes on the characteristics and mobility of a conscious living thing. I mean the whole idea behind e-commerce is to put everything at the fingertips of the buyer. As innovation raises the bar and product design and supply chains evolve the need for robust labor forces will be a thing of the past. The consumer need or want as some may describe it is the key interest in market analysis. Furthermore analyst forecast production requirements based on regulations, economics, reproduction rates, other variables (Clow, & Baack, 2010). Reference Clow, K. E. & Baack, D. (2010). Marketing management: A customer oriented approach. California, CA: Sage Publication Inc.