Niche Cliche

Find a niche when introducing a new product. The introduction process is perhaps the most difficult for those of us who doesn't like rejection. When learning the consumer, a person can experience 15- 100 no's before the first sale. Clowe & Baack (2010) refers to scanning the environment as the first step of planning. This means interacting with people, not just looking at community demographics, and area economics. Of course area and cost of living plays a major part of product; design, cost, but people often make the sale not products. To attract new customers the seller needs to be cordial, easy to approach, and stay on the mind of the consumer. It is important to pay attention to detail relevant to the need the business is attempting to address. Visual is the first thing customers notice. It is important to be uniform with appearances, advertisements & written flyers, social media. For new products in a new market focus on features when communicating with the consumers. Bullet point three prime benefits of the product and make these the focus of the campaign. For instance if it were an app, suggest convenience, cheaper rates, and rewards. Reference Clow, K. E. & Baack, D. (2010). Marketing management: A customer oriented approach. California, CA: Sage Publication Inc.