Marketing Form

___________________Marketing Plan Environment Scan  Higher or lower standard and market price value never over or under  interacting with people, not just looking at community demographics  Focus on grooming people able to make sales and do the work  Attention to detail relevant to the need the business is attempting to address  be uniform with appearances, advertisements & written flayers, social media Forecast  Populous for target market sum minus qualified consumers in population  Based on equipment, technology, manpower  Aggressive sales plan according to prequalified consumers  Expansion design for lateral and horizontal markets Deciding the best route  Best product package according to product scan and forecast  Look to adding value  Focus on consumer convenience  Look at streamline and supply chain, and efficiency Write Plans  Schedule workers, labor hours, sales hours, rates per product, labor rates  Sales per hour, workloads per employee  product design per customer, sales member, target market  Three prime benefits of the product and make these the focus of the campaign Elite Standard  Weekly meeting on meeting the elite standard  Rewards & recognition for the achievers  Six sigma style accountability measure turn lessons learned  SWOT analysis execute on strengths to build specialty build on weakness